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Նյութերը ներկայացված են անգլերեն և ռուսերեն. հայերեն թարգմանությունները նախատեսվում են։

What a Social Media Retainer Actually Costs in Armenia

What a social media retainer actually costs in Armenia, what is inside the price at each tier, and the question that reveals the difference.

A grandpa brand set a 15 percent sales target and hit 125. How a 30-second film and a very fast follow-up rebuilt an entire category position.

One shoot day, a month of content. The repurposing system Armenian brands can use to get far more from a production budget they already have.

Dove's Real Beauty is one of the most awarded campaigns ever made. It also shows exactly how far craft can carry a brand, and where it stops.

Meta's automation now handles targeting and bidding by default. Creative is the last lever you fully control, and most brands are not ready for that.

In 1959 Volkswagen admitted its car was small and odd-looking, then won the campaign of the century. Why naming your weakness outsells hiding it.

Nine questions that separate the agencies who do the work from the ones who pitch it, plus the red flags. A field guide to hiring in Yerevan.

What video production really costs in Armenia in 2026, market ranges by tier, what moves the price, and when cheap turns out expensive.

Most AI video is forgettable. The difference between premium content and slop isn't the model, it's the process. Here's ours, step by step.

Nike's 'Dream Crazy' is a masterclass in brand conviction. The anatomy of why it worked, what it cost, and what any brand can take from it.

A single ad asks for attention once. A series earns it weekly. Why episodic brand campaigns outperform isolated spots, and how to build one.