The studio journal
INSIGHTS
Teardowns of the campaigns that move the world, and the craft behind the ones that don't.
Volkswagen 'Think Small' Teardown: Honesty as Strategy
In 1959 Volkswagen admitted its car was small and odd-looking, then won the campaign of the century. Why naming your weakness outsells hiding it.
Read the piece →Nike 'Dream Crazy' Teardown: Why It Worked
Nike's 'Dream Crazy' is a masterclass in brand conviction. The anatomy of why it worked, what it cost, and what any brand can take from it.
Read the piece →All pieces
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