PR agency Yerevan · Influencer marketing Armenia
Earned attention is the hardest kind to fake.
PR strategy, media relations, and influencer marketing. Press placements, reputation management, influencer selection and campaign management, for brands that want to be talked about for the right reasons.
Paid media you turn off. Earned attention compounds. A story in the right publication, a genuinely well-matched influencer partnership, a reputation that precedes you. These build something that advertising cannot buy.
We handle press relations across Armenian and CIS media, influencer identification and vetting, campaign brief writing, partnership management, and post-campaign reporting. We are selective about influencer recommendations: fit matters more than follower count.
PR strategy is also reputation strategy. We help brands build the infrastructure for positive coverage before they need it, and navigate the situations when they need it urgently.
What's included
- PR strategy and messaging
- Media list development
- Press release writing and distribution
- Media pitching and placement
- Crisis communications support
- Influencer research and vetting
- Campaign brief and partnership management
- Content review and approval coordination
- Campaign performance reporting
Common questions
Before you call us.
- Which media do you work with in Armenia?
- We have established relationships across Armenian news, lifestyle, business, and entertainment media: print, digital, and broadcast. For CIS reach, we work with relevant Russian-language media in the markets that matter to your brand.
- How do you select influencers?
- Audience fit, engagement quality, content quality, and brand alignment, in that order. Follower count is the last thing we look at. A nano-influencer with a genuinely engaged niche audience outperforms a mass account with passive followers for almost every brand objective.
- Do you handle the influencer relationship management?
- Yes. Brief, deliverables, timeline, review process, payment coordination, and post-campaign reporting. You stay in the loop without having to manage the operational details.
Ready to talk about pr & influencer marketing?
One conversation. No commitment. We'll tell you what we can do for your brand.