PR agency Yerevan · Influencer marketing Armenia
Earned attention is the hardest kind to fake.
PR strategy, media relations, and influencer marketing. Press placements, reputation management, influencer selection and campaign management — for brands that want to be talked about for the right reasons.
Paid media you turn off. Earned attention compounds. A story in the right publication, a genuinely well-matched influencer partnership, a reputation that precedes you — these build something that advertising cannot buy.
We handle press relations across Armenian and CIS media, influencer identification and vetting, campaign brief writing, partnership management, and post-campaign reporting. We are selective about influencer recommendations: fit matters more than follower count.
PR strategy is also reputation strategy. We help brands build the infrastructure for positive coverage before they need it — and navigate the situations when they need it urgently.
What's included
- PR strategy and messaging
- Media list development
- Press release writing and distribution
- Media pitching and placement
- Crisis communications support
- Influencer research and vetting
- Campaign brief and partnership management
- Content review and approval coordination
- Campaign performance reporting
Common questions
Before you call us.
- Which media do you work with in Armenia?
- We have established relationships across Armenian news, lifestyle, business, and entertainment media — print, digital, and broadcast. For CIS reach, we work with relevant Russian-language media in the markets that matter to your brand.
- How do you select influencers?
- Audience fit, engagement quality, content quality, and brand alignment — in that order. Follower count is the last thing we look at. A nano-influencer with a genuinely engaged niche audience outperforms a mass account with passive followers for almost every brand objective.
- Do you handle the influencer relationship management?
- Yes. Brief, deliverables, timeline, review process, payment coordination, and post-campaign reporting. You stay in the loop without having to manage the operational details.
Ready to talk about pr & influencer marketing?
One conversation. No commitment. We'll tell you what we can do for your brand.