Campaign teardowns, brand strategy, and production craft from MANIFESTUM — a cinematic creative agency in Yerevan, Armenia.https://manifestum.am/enhttps://manifestum.am/en/insights/choose-marketing-agency-yerevan/https://manifestum.am/en/insights/choose-marketing-agency-yerevan/Nine questions that separate the agencies who do the work from the ones who pitch it — plus the red flags. A field guide to hiring in Yerevan.Thu, 09 Jul 2026 00:00:00 GMTPlaybookhttps://manifestum.am/en/insights/video-production-cost-armenia/https://manifestum.am/en/insights/video-production-cost-armenia/What video production really costs in Armenia in 2026 — market ranges by tier, what moves the price, and when cheap turns out expensive.Tue, 07 Jul 2026 00:00:00 GMTIndustryhttps://manifestum.am/en/insights/ai-content-without-the-slop/https://manifestum.am/en/insights/ai-content-without-the-slop/Most AI video is forgettable. The difference between premium content and slop isn't the model — it's the process. Here's ours, step by step.Thu, 25 Jun 2026 00:00:00 GMTPlaybookhttps://manifestum.am/en/insights/nike-dream-crazy-teardown/https://manifestum.am/en/insights/nike-dream-crazy-teardown/Nike's 'Dream Crazy' is a masterclass in brand conviction. The anatomy of why it worked — and what any brand can take from it.Thu, 18 Jun 2026 00:00:00 GMTCampaign Teardownhttps://manifestum.am/en/insights/series-format-brand-campaigns/https://manifestum.am/en/insights/series-format-brand-campaigns/A single ad asks for attention once. A series earns it weekly. Why episodic brand campaigns outperform isolated spots — and how to build one.Wed, 10 Jun 2026 00:00:00 GMTStrategy